Privacy Policy

At AGA Furniture, we make every effort to ensure we protect your personal information.
This site, (the "Website") is owned and operated by AGA Furniture
Ltd In this Privacy Policy (“Policy”), the terms "AGA Furniture", "we", "us" and "our" mean
AGA Furniture Ltd.
This Policy, in conjunction with our Terms and Conditions explain how AGA Furniture
Ltd may use the information we collect about you, as well as the rights you have over any
personal information we hold about you.
If you have questions or complaints regarding our privacy policy or practices, please contact
us at or write to us at AGA Furniture Ltd, 11 Amazon House,
John Thornycroft, Southampton, Hampshire, SO19 9SP.
Information we collect
We collect information about you (such as your name, email address, phone number
shipping address, transaction details and credit card information) when you:
visit the Website;
register on or buy products on the Website;
take part in our promotions, competitions, customer surveys and questionnaires; or
contact us via e-mail, phone or letter.
How we use your information
We collect your personal information to help AGA Furniture better understand you and to
enable us to personalise your experience with AGA Furniture, including offers, promotions
and services to meet your needs. We use your information to:
personalise our services, offers and promotions to you;
operate your online account;
process your online orders and in-store purchases;
tell you about important changes to AGA Furniture;
develop and improve our products and services;
manage promotions, competitions, customer surveys and questionnaires; and
From time to time, we may also share your information with carefully selected partners to
enable them to help us provide you with the best service from AGA Furniture and our
divisions. However, we will never give permission for any of these partners to contact you
directly with marketing information unless we have your consent and all our parties adhere
to strict data protection policies.
Marketing and Customer Research
With your prior agreement, we may contact you by email:
with details of offers and information about AGA Furniture products or services;
with offers and information about products or services from our selected partners, or for
customer research e.g. to help improve our services, products, stores or the Website.
It is entirely your choice if you wish to receive or not receive this information. However, if you
tell us that you don’t want to receive marketing information from us this, will mean that you
won’t get details of great offers or promotions that may be of interest to you.
You may choose to no longer receive marketing information from us by:
amending your options within the "Your Details" section of “My Account” " on the Website;
clicking on the "unsubscribe" link on the bottom of any of our e-mails to opt of email
calling us on +44 (0) 7404 831 877 or
writing to us at The Team, AGA Furniture, 11 Amazon House, John Thornycroft Road,
Southampton, SO19 9SP.

To help you to better understand the cookies that we use on the Website we use a
classification that was developed by the International Chamber of Commerce UK.  This
explains more about which cookies we use, why we use them, and the functionality you will
lose if you decide you don't want to have them on your device.
What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your
personal computer, mobile or other device when you visit a website. This information is then
sent back to the originating website on each subsequent visit, or to another website that
recognises that cookie. Cookies are useful because they allow a website to recognise a
user's device.
There are two types of cookies that can be used:
Persistent cookies – these cookies remain on a user's device for the period of time
specified in the cookie. They are activated each time that the user visits the website that
created that particular cookie.
Session cookies – these cookies allow website operators to link the actions of a user during
a browser session. A browser session starts when a user opens the browser window and
finishes when they close the browser window. Session cookies are created temporarily.
Once you close the browser, all session cookies are deleted.
Cookies do lots of different jobs, like letting you navigate between pages efficiently,
remembering your preferences, and generally improving your user experience. They can
also help to ensure that adverts you see online are more relevant to you and your interests.
You can find more information about cookies
at and
Cookies used on the Website
A list of all the cookies used on the Website by category is set out below.
Strictly necessary cookies
These cookies enable services you have specifically asked for. For the types of
cookies that are strictly necessary, no consent is required.
These cookies are essential in order to enable you to move around the Website and use its
features, such as accessing secure areas of the Website. Without these cookies services
you have asked for, such as shopping baskets or e-billing, cannot be provided.
Analysis cookies
These cookies collect anonymous information on the pages visited. By using the
Website, you agree that we can place these types of cookies on your device.
These cookies collect information about how visitors use the Website; for instance, which
pages visitors go to most often, which pages they go to next and if they get error messages
from web pages. These cookies don't collect information that identifies a visitor. All the
information these cookies collect is aggregated and therefore anonymous. It is only used to
improve how the Website works.
Functionality cookies
These cookies remember choices you make to improve your experience. By using the
Website, you agree that we can place these types of cookies on your device.
These cookies allow the Website to remember choices you make (such as your user name,
language or the region you are in) and provide enhanced, more personal features. These
cookies can also be used to remember changes you have made to text size, fonts and other
parts of web pages that you can customise. They may also be used to provide services you
have asked for such as watching a video or commenting on a blog. The information these

cookies collect may be anonymised and they cannot track your browsing activity on other
Targeting or advertising cookies
These cookies collect information about your browsing habits in order to make
advertising relevant to you and your interests.
These cookies are used to deliver adverts more relevant to you and your interests. They are
also used to limit the number of times you see an advertisement as well as help measure the
effectiveness of the advertising campaign. They are usually placed by advertising networks
with our permission. They remember that you have visited a website and this information is
shared with other organisations such as advertisers. Quite often targeting or advertising
cookies will be linked to site functionality provided by the other organisation.
Behavioural advertising and online privacy
Behavioural advertising enables retailers to display adverts to you on the web based on the
products and retailers that you have previously visited.  A guide to behavioural advertising
and online privacy has been produced by the internet advertising industry which can be
found at The guide contains an explanation of the self-regulatory
scheme to allow you greater control of the advertising you see.
We may also use technologies, such as our own cookies, to provide you with relevant online
display advertising tailored to your interests.
Using browser settings to manage cookies
You are able to use the settings within your browser to control the cookies that can be
placed onto your computer.  The ‘Help’ menu on the menu bar of most browsers will tell you
how to prevent your browser from accepting new cookies, how to have the browser notify
you when you receive a new cookie and how to disable cookies altogether.
However, cookies are essential to allow you to take advantage of some of the Website's
features, so we recommend that you leave them turned on. For example, if you block or
otherwise reject cookies you will not be able to add items to your Shopping Basket, proceed
to Checkout, or use any of our products and services that require you to Sign in. If you leave
cookies turned on, remember to sign off when you finish using a shared computer.
Log Files
As is true of most web sites, we and our third-party tracking-utility partner gather certain
information automatically and store it in log files.  This information includes internet protocol
(IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating
system, date/time stamp, and clickstream data. 
We use this information, which does not identify individual users, to analyse trends, to
administer the Website, to track users’ movements around the Website and to gather
demographic information about our user base as a whole.
The security of your personal information is important to us. We follow generally accepted
industry standards to protect the personal information submitted to us, both during
transmission and once we receive it. When you enter sensitive information (such as a credit
card number) on our order forms, we encrypt the transmission of that information using
secure socket layer technology (SSL). If you have any questions regarding security you can
contact us at
Disclosing your information
We will never disclose your information to anyone outside the AGA Furniture except where
we have your consent; where we are required or permitted to do so by law, such as when
we believe that disclosure is necessary to protect our rights and/or to comply with a judicial

proceeding, court order, or legal process; where other companies who provide a service to
us as part of our order process require that data i.e. delivery companies, payment providers;
or companies who send out email communications on our behalf; or where they are
successors in title to our business.  We will never share your data with other companies for
marketing purposes. 
Other websites
The Website may contain links to other sites which are outside our control and not covered
by this Policy. The operators of these sites may collect information from you that will be used
by them in accordance with their policy, which may differ from ours.
Accessing your information
We will retain your information for as long as your account is active or as needed to provide
you services. If you wish to cancel your account or request that we no longer use your
information to provide you services contact us at We will retain
and use your information as necessary to comply with our legal obligations, resolve
disputes, and enforce our agreements.

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